Nissan has big plans for the future. The automaker is looking to make advancements in the field of electric power, roll out new models, remove waste from its manufacturing processes, and reshape its whole aesthetic. To serve as a guiding symbol and help spearhead this shift, Nissan recently unveiled a brand new logo.
Nissan’s previous logo lasted for two decades, but the automaker decided it was time for a fresh start. Starting in 2017, design experts worked to create the new logo that will help lead Nissan into the 2020s.
Nissan’s Senior Vice President of Global Design Alfonso Albaisa assembled a team of respected designers led by Tsutomu Matsuo, the Deputy General Manager of Nissan’s Advanced Design Department. Together, the team worked to create a new logo inspired by the following words which reflect Nissan’s mission: thin, light, and flexible.
Several factors had to be considered by the team during the process. The logo had to be easy to read from a distance when illuminated and it had to represent a change from the old blocky and rigid logo. Albaisa noted that while they worked to create the logo, “visions of digitalization started swirling in our heads.”
The new logo will first appear on the all-electric Nissan Ariya crossover. And you’ll soon be seeing it pop up right here at James Ceranti Nissan.
Obviously, we don’t have a queen here in the United States, but if we did, it would be a pretty cool honor to earn her recognition. That’s why we are so excited for Nissan’s Andy Palmer to be named to Queen Elizabeth II’s New Year Honors List.
Palmer, who serves as Nissan Motor Corporation’s Chief Planning Officer and Executive Vice President, received a new title this year. He is now a Companion of The Order of St. Michael and St. George (CMG).
He was specifically named to the Foreign and Commonwealth Office Diplomatic Service and Overseas New Year Honors List for his influential role in bringing significant automotive projects to the United Kingdom, establishing it as a base for automotive manufacturing.
Palmer was also instrumental in forging long-term partnerships with Infiniti, Red Bull Racing, and Williams Advanced Engineering
So what does Palmer have to say about all this recognition from the Queen?
“This award is a genuine surprise and I am humbled, honored and extremely delighted to receive it. I would like to thank all the people of Nissan that have helped me achieve this.”
Congratulations, Mr. Palmer, from your friends here in the U.S.!
We all know how useful Craigslist can be when it comes to buying and selling items and services at a decent price. It is not uncommon to see ads listing used cars for sale. It is, however, extremely rare that one of these ads would result in an automaker buying back its own vehicle. But then again, Craigslist has never seen an ad accompanied by a video like this.
In his now-viral video ad, Ikonik Films’ Luke Aker gave one heck of a sales pitch for his 1996 Nissan Maxima.
With artistic finesse, he points out the car’s worthy selling points: “Fully loaded with an engine, wheels, tires, and an automatic transmission; a thrilling combination that has lasted over a decade.”
He even goes so far as to say that interested parties “might just qualify for this stunning tour de force of true motoring.”
Nissan was quickly sold; and we at James Ceranti Nissan guess the automaker qualified because they purchased Aker’s now-famous 1996 Nissan Maxima for $1,400.
Nissan is now asking Motor Authority readers what to do with the 17-year-old car.
What do you think Nissan should do with this highly-acclaimed 1996 Nissan Maxima? You can post your suggestions on Motor Authority’s Facebook page.