Nissan’s The Big Turn On campaign in Europe reached its goal of getting one million people ‘turned on’ to electric vehicles 15 days ahead of schedule. Initially the automaker hoped to reach the goal in 100 days, but the public responded so well to the social media ‘call to action’ that the milestone was reached earlier than anticipated on June 21st.
The purpose of the campaign is to encourage drivers to consider the benefits of zero-emission driving. In addition, The Big Turn On is showing drivers that the Nissan LEAF is environmentally friendly, extremely safe, and economical to run. The campaign is targeting drivers from France, Germany, the Netherlands, and the UK.
The campaign has also created interest from the prizes it offers. The city with the most drivers turned on to electric vehicles at the end of the campaign will be given 30 Nissan Quick Chargers. The individual who encourages the most people to take part in The Big Turn On campaign will win their own Nissan LEAF.
“We are delighted to have hit one million ‘turn ons’ ahead of schedule,” said Paul Willcox, Senior Vice President for Sales and Marketing, Nissan in Europe. “It shows that more and more people are realizing that cars like Nissan LEAF are a real alternative. While Nissan might have reached its target early, The Big Turn On will continue to spread the word about the 100% electric LEAF.”
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