The Big Turn On Campaign Encourages Communities to Support Electric Vehicles

Nissan The Big Turn On

Nissan’s The Big Turn On campaign in Europe reached its goal of getting one million people ‘turned on’ to electric vehicles 15 days ahead of schedule. Initially the automaker hoped to reach the goal in 100 days, but the public responded so well to the social media ‘call to action’ that the milestone was reached earlier than anticipated on June 21st.

The purpose of the campaign is to encourage drivers to consider the benefits of zero-emission driving. In addition, The Big Turn On is showing drivers that the Nissan LEAF is environmentally friendly, extremely safe, and economical to run. The campaign is targeting drivers from France, Germany, the Netherlands, and the UK.

The campaign has also created interest from the prizes it offers. The city with the most drivers turned on to electric vehicles at the end of the campaign will be given 30 Nissan Quick Chargers. The individual who encourages the most people to take part in The Big Turn On campaign will win their own Nissan LEAF.

“We are delighted to have hit one million ‘turn ons’ ahead of schedule,” said Paul Willcox, Senior Vice President for Sales and Marketing, Nissan in Europe. “It shows that more and more people are realizing that cars like Nissan LEAF are a real alternative. While Nissan might have reached its target early, The Big Turn On will continue to spread the word about the 100% electric LEAF.”

The Nissan Leaf is now available at James Ceranti Nissan.  Visit to learn more.

2013 Altima Wiper Innovations Benefit Drivers in Rainy and Cold Weather

Windshield wiper functions usually do not get thought about much, but when cold and rainy weather hit, windshield wipers can be invaluable. Nissan took notice to drivers’ needs and added two new changes to their 2013 Altima.

One feature new to the Altima wipers for the 2013 model year is called “auto-park wipers.” When the vehicle is shut off by the driver while the wipers are still in motion, the wipers will now complete a full cycle before coming to rest. This will ensure wipers will always rest at the bottom of the windshield and prevent them from getting stuck and freezing in the middle of the windshield in cold and icy environments.

The other feature now available on the 2013 Altima is the addition of automatic headlights responding to wipers. Headlights on the 2013 Nissan Altima automatically turn on after four wiper cycles. Approximately 30 states require headlights to be on in rain or heavy fog. This new feature of linking headlights to wiper cycles keeps drivers safe and helps them stick to the rules of the road.

These two new windshield wiper innovations come on most 2013 Nissan Altimas. Visit James Ceranti Nissan today to experience this for yourself.

Nissan Opens the Doors on their Largest Training Center in the Nation

Walking into a Nissan dealership, you hope to receive the best service. This includes knowledgeable and highly-trained associates on the sales floor and in the service center. Nissan expects the same from its dealerships across the country, a philosophy that fuels their commitment to build training facilities across the United States.

“Making sure that we have service technicians, service advisors, sales people trained on the new product, trained on the new technology is vital because as these vehicles are going to be hitting the market.  We want to make sure we have the most informed dealer technicians and dealer sales people as we can,” said Nissan Americas Vice Chairman Bill Krueger.

The latest Nissan and Infiniti training facility will be the largest in the nation. The 31,000 square foot building in New Jersey will train service advisors, sales people and service technicians. Here, they will learn about new Nissan and Infiniti products and technologies so that they can better serve their customers back home.

“The more that my technicians know, the happier my customers will be.  They’ll know things were fixed right the first time,” said Connecticut Infiniti dealer Shane Hyland. “So when a customer comes in knowing that I’ve got the factory trained technicians, knowing they have the experience, I’d feel a lot more confident dropping my car off to them than I would somebody who says they can work on my car.”

The first Nissan and Infiniti training center opened in 2009. Four years and 15 million dollars later, Nissan has continued its investment in training with additional facilities in Tennessee, California, Texas, and Washington D.C. Each training center serves the respectively surrounding area. The New Jersey training center will service Nissan and Infiniti dealerships in the Northeast.

Nissan’s Taxi of Tomorrow Set to Hit New York in 2013

New York City’s next-generation cab is getting closer and closer to its debut in the Big Apple.

The Taxi of Tomorrow project by Nissan provides a groundbreaking model to help make the streets of New York a bit more environmentally friendly. The cab is based on Nissan’s NV200 van, providing an array of comfort and safety features for passengers. When the NV200 Taxi is deployed across the entire taxi fleet, five square acres of space will be freed up on city streets.

The Taxi of Tomorrow has the ability to be manufactured with fully electric power, making fuel efficiency optimum. This equates to lower fares for passengers as the lower costs imposed on taxi drivers will help reduce the need for future fare increases.

Nissan’s Taxi of Tomorrow is set to debut on the streets on New York in October 2013.

Nissan Taxi of Tomorrow

Nissan Takes Top Honors in Compact Pickup Category of Vehicle Satisfaction Survey

2012 Nissan FrontierHow satisfied are you with your new truck? Over 75,000 vehicle owners responded to this question as part of the 16th Annual Vehicle Satisfaction Awards, and the 2012 Nissan Frontier pulled ahead with top honors in the subcompact truck category.

“The 2012 Frontier has earned numerous accolades for its dependability and value since its launch, and today we celebrate the distinguished honor of providing our valued owners with the highest level of overall satisfaction,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America. “This award underscores the strong commitment the company has made in delivering quality and reliability while still offering new levels of innovation, fuel-efficiency, dynamic performance and premium style to all our customers.”

Respondents to the survey, conducted by Autobytel and AutoPacific, rated 48 attributes for importance in the purchase decision and satisfaction after purchase. Vehicles rated were new 2012 model cars and trucks purchased from September through December of 2011, and the survey took place in January and February of 2012.

“The quality of vehicles from all manufacturers has risen to the highest level in history and what delineates a car or truck is owner satisfaction,” said George Peterson, president of AutoPacific. “Consumer purchases are often influenced by objective awards especially when they are based on consumer sentiment. It was our goal to get the input from as many consumers as possible because ultimately, it’s the consumer’s opinion that counts.”

The Nissan Frontier is no stranger to awards this year. Frontier was first in the Texas Auto Writers Association’s 2011 Texas Truck Rodeo mid-size pickup category. The Frontier was also included in’s ‘Least Expensive to Insure’ list and Kelly Blue Book’s Best Resale Value Award: Top Ten models.

The 2012 Nissan Frontier is available now at James Ceranti Nissan.