Nissan North America’s Canton assembly plant has brought thousands of jobs to Mississippi. Over the years, the automaker has also donated hundreds of thousands of dollars to anti-hunger efforts across the state — and now it’s doubling those contributions to fight growing food insecurity.
Nissan’s increased assistance to Mississippi Food Network and Our Daily Bread food banks will allow these organizations to serve an extra 200,000 meals to community members in need.
Since these partnerships began, Nissan has given more than $311,000 to fight hunger in Mississippi. Canton plant employees have also spent many hours volunteering at food banks around the state.
“There is a saying that every cloud has a silver lining, and if there is a silver lining to the COVID pandemic cloud that is overshadowing us, it is how graciously those who are able, like Nissan, have responded with their financial gifts to help support the increased demand for food this unprecedented health crisis is causing,” said Dr. Charles Beady, the CEO of Mississippi Food Network.
Nissan’s hunger-fighting efforts don’t stop at the state border. The automaker is also increasing its contributions to Second Harvest of Middle Tennessee, a food bank that serves thousands of our neighbors to the north.
Here at James Ceranti Nissan in Greenville, we’re proud of how our parent company has stepped up to increase its support for food banks — and ensure that Mississippi residents get the nutrition they need.
Nissan has big plans for the future. The automaker is looking to make advancements in the field of electric power, roll out new models, remove waste from its manufacturing processes, and reshape its whole aesthetic. To serve as a guiding symbol and help spearhead this shift, Nissan recently unveiled a brand new logo.
Nissan’s previous logo lasted for two decades, but the automaker decided it was time for a fresh start. Starting in 2017, design experts worked to create the new logo that will help lead Nissan into the 2020s.
Nissan’s Senior Vice President of Global Design Alfonso Albaisa assembled a team of respected designers led by Tsutomu Matsuo, the Deputy General Manager of Nissan’s Advanced Design Department. Together, the team worked to create a new logo inspired by the following words which reflect Nissan’s mission: thin, light, and flexible.
Several factors had to be considered by the team during the process. The logo had to be easy to read from a distance when illuminated and it had to represent a change from the old blocky and rigid logo. Albaisa noted that while they worked to create the logo, “visions of digitalization started swirling in our heads.”
The new logo will first appear on the all-electric Nissan Ariya crossover. And you’ll soon be seeing it pop up right here at James Ceranti Nissan.
The 2020 JD Power Initial Quality Study placed three Nissan models – the Maxima, Murano, and Armada – atop their respective segments, raising Nissan’s overall score above the average and cementing the automaker’s reputation as a brand that promises dependability, performance, and quality.
JD Power is a trusted reviewer whose Initial Quality Study tracks the number of problems faced by car owners within the first 90 days of the purchase of their vehicle. The fewer problems that owners had to put up with, the higher the vehicle’s score.
2020 Nissan Maxima
The 2020 Nissan Maxima’s win marks the third consecutive year it has topped the Large Car category. The 300 horsepower generated by its 3.5-liter engine helped it outperform and outshine its competitors.
2020 Nissan Murano
The 2020 Murano was named the #1 Midsize SUV. Its Intelligent All-Wheel Drive adapts to all circumstances and its fully-loaded, artisanal cabin offers unparalleled comfort and class.
2020 Nissan Armada
The Large SUV segment was topped by the 2020 Nissan Armada. Eight people can comfortably sit in the Armada, and its V8 powertrain cranks out 390 horsepower and 394 lb-ft of torque so you can stay firmly on the road. The 2020 Armada can tow up to 8,500 pounds.
If you’re looking for award-winning quality in your next vehicle, pay us a visit at James Ceranti Nissan and test drive any or all of these top-tier Nissan models!
If you’re adding motor oil to your truck, choosing the right type is vital. You can consult the owner’s manual or call our service technicians at James Ceranti Nissan if you’re due for an oil change, and we’ll fill your engine with the ideal oil for your truck. Here are the differences you should know.
Conventional motor oil is falling out of popularity, but it still has some benefits over synthetic. For one thing, it’s less expensive than synthetic, so it may be more accessible to some drivers who need a lot of it for cheap. Plus, most car manufacturers use conventional oil in production, so your car probably already has conventional oil in it when you buy it.
Synthetic oil is favorable because it lasts longer and runs cleaner than conventional oil, but the tradeoff is that it costs more — and if you’re not driving a high-performance vehicle like a sports car or a heavy-duty truck, it’s not really necessary.
For Nissan truck drivers, the superior performance of synthetic oil might be a better choice if you do a lot of towing and hauling. Synthetic oil is also better for extreme temperatures, keeping your engine safer in those sweltering Mississippi summers.
Synthetic blends of oil are a happy medium between conventional and synthetic by actually being a blend of the two. Synthetic blends provide similar protection that full synthetic oil does without the high costs. Synthetic blend oil is also a good option for pickup drivers due to its positive impact on fuel economy and superior engine protection during grueling towing and hauling.
When you schedule your service appointment with James Ceranti Nissan, we suggest you request a synthetic blend during the oil change. If you’d prefer one of the other types, let us know!
Off-roading in Mississippi is a total blast. Whether you’re heading out to Warfield Point in Greenville or making the trip to Forest for 30 miles of trails at Rocks Bottom Offroad, make sure you follow these tips for taking your truck off-road.
Don’t be surprised by what’s ahead. Make sure you know exactly what your vehicle’s going to be going over before you get there. If you need to, make sure you get out of the cab and have a look on foot to get an idea of how to tackle a tough area.
Choose the right vehicle
Having the right tools for off-roading is crucial — and that includes the vehicle itself. For instance, the Nissan Frontier and Nissan Titan are both solid options for exploring the wilderness. You want a ride that can handle the rough-and-tumble terrain in Mississippi, and these models are equipped and capable.
Remember your recovery equipment
Even if you plan out your approach to every obstacle, you can still get stuck. Make sure you have the recovery gear you need to get yourself out of a bind, including a heavy-duty tow strap with fabric loops – not hooks.
For the best trucks for off-roading like the Titan and Frontier and the best accessories for your treks, come to James Ceranti Nissan.
At James Ceranti Nissan, the practical and compact Rogue crossover is a customer favorite. If you are looking to upgrade your ride in the coming months, we have a Nissan Rogue preview so you can learn more about the potential changes for the 2021 Rogue.
Though no official images of the 2021 Rogue have been released by Nissan yet, industry insiders have scoured design renderings and taken spy shots of prototype vehicles that give us a pretty good idea of what the Rogue is expected to look like. Experts believe the newly redesigned Rogue will have a squarer nose, a thicker rear support pillar, and a more aggressive grille and light signature.
As Nissan has not released official engine specifications for the upcoming Rogue, it is difficult to determine just how powerful the next iteration of the best-selling SUV will be. However, Motortrend speculates that the Rogue could feature the same 2.5-liter engine that powers the newest Altima. That engine produces up to 180 lb-ft of torque and 188 horsepower. The 2021 Rogue will likely continue the use of the continuously variable transmission and will almost assuredly come with an all-wheel drive option.
If you simply cannot wait until the 2021 Rogue begins arriving on our lot, visit James Ceranti Nissan to find the current 2020 Rogue in stock now.
Tailgating is a great way to gather with friends and family any time of the year, whether you’re going to a sporting events or simply want to have an outdoor picnic. Nissan trucks and SUVs (such as the Titan, Frontier, Rogue, Rogue Sport, Murano, Kicks, Pathfinder, and Armada) provide plenty of space and amenities for tailgating. Here are some tips for tailgating around Greenville, Mississippi.
Get the right tools
First and foremost, you need the right equipment. In addition to a high-end cooler, put a toolbox in your truck bed or trunk that’s stocked will all the kitchen tools you’ll need, including spatulas, whisks, skewers, matches, and cleaning supplies.
Food is an essential, but you’ll also want to make sure you’re keeping everything sanitary and safe. One pro tip is to freeze water bottles to put in your cooler as ice. As they thaw, you can drink them, saving space and expense. Pack food in zippered bags and plastic containers with lids. If possible, keep raw meat separate from veggies and fruit.
Use Nissan technology
Entertainment is also important. In-vehicle connectivity — which you’ll find on models like the Nissan Pathfinder and Titan — lets you hook up you phone to the in-vehicle infotainment to access music playlists and other functions. You can also purchase Bluetooth wireless speakers if you don’t want to drain the vehicle battery.
The 2020 Nissan TITAN is for sale at James Ceranti Nissan. We’re proud to offer this full-size pickup truck, which is loaded with new features, an improved powertrain, and state-of-the-art capabilities all at an affordable price.
Its bevy of updates give it plenty of bang for your buck. A bold design number of standard power, technology, and safety features. The Nissan Endurance® 5.6-liter V8 engine generates 400 horsepower and 413 lb-ft of torque — preparing it for whatever tough tasks you have in store.
The Integrated Command Center sports a 9-inch screen for clear and easy control over all your communications, entertainment, and information. The Wi-Fi capability adds extra connectivity convenience you won’t find in other trucks.
Nissan’s comprehensive Safety Shield 360® is standard across all trims, equipping every TITAN with essential safety tools. They work together to cover your blind spots and monitor for potential hazards. Functions such as Rear Automatic Braking, Lane Departure Warning, and High Beam Assist give you better view and control over your drive.
Nissan is guaranteeing the quality of the 2020 TITAN with a 5-year/100,000-mile bumper-to-bumper limited warranty. The warranty includes both basic and powertrain coverage, so you can expect the TITAN will hold up over years of work.
The popular Nissan Sentra is now in its eighth generation, offering you more advanced features than ever before. Here’s a brief look at what’s new in the redesigned 2020 Nissan Sentra.
The new Sentra takes on a sportier design, with a style similar to the Nissan Maxima and Altima. Its interior offers updated refinement and comfort.
This compact car gets a new engine under its hood for the 2020 model year. The Sentra is now powered by a peppy 2.0-liter 4-cylinder that delivers a more generous 149 horsepower and 146 lb-ft of torque.
In addition to having 20 percent more horsepower and 17 percent more torque than previous models, the 2020 Sentra performance is further improved with a new independent rear suspension, a new McPherson strut front suspension with twin-tube shock absorbers, and a dual-pinion rack electric power steering system.
There’s no need to upgrade to higher trims for the latest advanced safety. The 2020 Sentra comes with Nissan Safety Shield 360 as standard equipment in every model. High Beam Assist, Blind Spot Warning, Lane Departure Warning, Rear Cross Traffic Alert, Rear Automatic Braking, and Automatic Emergency Braking with Pedestrian Detection are all included in the package.
You see their names in commercials and on the road, but did you ever wonder about the origin of Nissan car names? Here’s how some of Nissan’s top models got their names.
Murano is the name of a series of Italian islands in the Venetian lagoon. The Nissan Murano is named after this Italian region and its famous Murano glass which is recognized worldwide as a work of art.
“Versa” derives from the word “versatility,” which the Nissan Versa has in droves. It’s Nissan’s most compact and efficient car, and offers a versatile ride for anyone from teen drivers to small families.
The Nissan Sentra got its name from the word “sentry,” which describes a guard who protects a certain location. Despite its compact size, the Nissan Sentra is safe and will keep you protected, and Nissan wanted its name to show that.
GT-R stands for “Gran Turismo Racer,” a name given to only the fastest and most powerful sports cars. The base Nissan GT-R boasts a 565-horsepower rating and 467 lb-ft of torque, which clearly puts it at the top of its class and shows how it’s earned the GT-R name.
Nissan first introduced the Z line of sports cars in the 1960s, starting with the Fairlady Z. The Fairlady name came from Japan’s love for art and beauty and Nissan’s president’s love of the musical “My Fair Lady.” The Z referred to the car’s file designation during the design process. The Nissan 370Z is the line’s sixth generation, introduced back in 2009.
If you want to learn more about these well-named Nissan models, stop by James Ceranti Nissan to see our extensive lineup of popular Nissan cars, trucks, and SUVs.