Nissan’s New Concept Car Designed for the Digital Generation

In its newest concept vehicle, Nissan defies all traditional senses of the car as we know it. Say goodbye to old-school knobs, buttons, and dials, and hello to touchscreens, everywhere.

Aimed at the “share native” generation of social media addicts who will get their drivers licenses after the year 2020, the super-futuristic concept car, called the “Teatro for Dayz,” features touchscreens on nearly every flat surface of the car’s interior. Designed to keep drivers and their passengers connected, entertained, and engaged, Nissan’s new concept car will be capable of logging into any number of social networks, displaying video content, and much more on the go.

The Teatro for Dayz concept is a boxy 0.66-liter, three-cylinder minicar designed to regain interest among young car buyers in the Japanese market, where minicars are increasingly popular, but interest in cars among the country’s youth is fading fast.

“We took very specific approaches in the planning of this car, focusing on the types of people who would never show any interest in cars no matter what we do,” Tatsuya Shiosaki, a Nissan advanced product planning manager said.

According to Bloomberg, we can expect to learn more about the concept during the Tokyo Motor Show beginning on October 30th.

The Teatro for Dayz concept car isn’t likely to hit our streets anytime soon, but here at James Ceranti Nissan, we want to know what you think. Is it a great way to re-engage a younger generation with cars, or distraction from the road? Tell us in the comments!