Nissan’s New Concept Car Designed for the Digital Generation

In its newest concept vehicle, Nissan defies all traditional senses of the car as we know it. Say goodbye to old-school knobs, buttons, and dials, and hello to touchscreens, everywhere.

Aimed at the “share native” generation of social media addicts who will get their drivers licenses after the year 2020, the super-futuristic concept car, called the “Teatro for Dayz,” features touchscreens on nearly every flat surface of the car’s interior. Designed to keep drivers and their passengers connected, entertained, and engaged, Nissan’s new concept car will be capable of logging into any number of social networks, displaying video content, and much more on the go.

The Teatro for Dayz concept is a boxy 0.66-liter, three-cylinder minicar designed to regain interest among young car buyers in the Japanese market, where minicars are increasingly popular, but interest in cars among the country’s youth is fading fast.

“We took very specific approaches in the planning of this car, focusing on the types of people who would never show any interest in cars no matter what we do,” Tatsuya Shiosaki, a Nissan advanced product planning manager said.

According to Bloomberg, we can expect to learn more about the concept during the Tokyo Motor Show beginning on October 30th.

The Teatro for Dayz concept car isn’t likely to hit our streets anytime soon, but here at James Ceranti Nissan, we want to know what you think. Is it a great way to re-engage a younger generation with cars, or distraction from the road? Tell us in the comments!

The Future of Nissan SUVs: The Pathfinder Concept

Nissan used the 2012 North American International Auto Show as the launch pad to showcase its Nissan Pathfinder Concept vehicle, the next-generation SUV.  The concept was a preview of what the 2013 Pathfinder will incorporate.

Nissan completely remade the Pathfinder to usher in a new phase in the latest of Nissan SUVs.  The styling of the Pathfinder is a bold, dramatic look that had plenty of spectators pumped for the new SUV.

“We’ve created a vehicle with an extraordinary balance of SUV capability, thoughtful technology and premium comfort to lead the segment once again,” explained Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc.

Nissan’s New Pathfinder Concept Ready for Display at Detroit Auto Show in January

Nissan will use the North American International Auto Show as the launch pad to reveal their all-new Pathfinder concept vehicle.  The new Pathfinder is ready to make its global debut and show off the brand new design of an iconic Nissan model.

Nissan is terming it “The Next Gen SUV”.  Engineers took all of the traditional aspects of the Pathfinder and meshed it with Nissan’s newest aerodynamic exterior design and platform.

Pathfinder ConceptFans can watch the unveiling of the Pathfinder Concept online as well at www.nissanusa.com.  Users can also enjoy visiting the Pathfinder Concept website where they can sign up to get the latest news on the vehicle.

We wish the teaser image revealed more but we are excited to see the whole picture of the next generation of Nissan SUVs!  Stay tuned for more!