Nissan GT-R Racers Comically Pre-Occupied

2013 Nissan GT-RNissan boasts that the GT-R is not just any old supercar—it’s “the supercar”. As one of the very fastest cars available on the market for the modern driver, the GT-R is a beautiful combination of unbridled muscle, prized Nissan technology, and unique character.

Part of the marvel and praise associated with the Nissan GT-R is its perfect balance of power and control. Despite incredibly high 500+ horsepower, the GT-R is known for superb handling. However, not all critics deem this a good thing, arguing curtly that the car pretty much drives itself.

YouTube’s That Racing Channel decided to answer those criticisms with a particularly entertaining video which we’ve included below. The video features two GT-R drivers engaging in a race during which both are pre-occupied, to say the least. As the cars speed forward on perfectly straight paths, the drivers play handheld video games, eat over-stuffed sandwiches, catch naps, and even shave.

Obviously, this method of driving is not recommended or realistic, but the video is definitely worth a watch, especially for those of us that appreciate the GT-R in all its glory! Check it out for a good laugh, and come visit us at James Ceranti Nissan!

Self-Driving Nissans in 2020

Self-Driving NissansNissan is getting a lot of attention from auto industry fans and tech gurus alike with a recent announcement promising autonomous vehicles by 2020. Yes, it’s what it sounds like. Autonomous, as in self-driving. Self-driving, as in sit back, and enjoy the ride.

In a recent press release, Nissan guaranteed market introduction of Autonomous Drive technology by 2020. In the report, CEO Carlos Ghosn explains that Nissan’s confidence in meeting that deadline stems from success in establishing the LEAF as the world’s top-selling zero-emission EV. “Now I am committing to be ready to introduce a new ground-breaking technology, Autonomous Drive, by 2020, and we are on track to realize it,” Ghosn claimed.

Bearing in mind that over 90% of car accidents are the result of human error, the prospect of a self-driving vehicle is extremely attractive. Nissan’s press release illuminates the grim details, noting that more than six million crashes occur in the United States per year. In fact, car accidents are the leading killer of Americans from the ages of four to 34.

Therein lies Nissan’s motivation. As long as humans control cars, there will be collisions and accidents. No matter how hard we try, we’ll never be perfect. Nissan is planning to effectively reduce the necessary amount of input from the driver to help us stay safe on the road.

Nissan is currently working with the brilliant minds at MIT, Stanford, Oxford, and many other universities and institutions known for their technological prowess. According to the press release, testing grounds with real road conditions and geographic configurations are being constructed in Japan, and production and testing have been initialized to explore the strengths and limitations of current tech specs.

The future of transportation is right around the corner! Until then, we’ll keep driving our Nissans ourselves—come find the perfect one for you at James Ceranti Nissan!

Nissan Bringing Jobs To Mississippi

New Nissan Jobs Building the MuranoMississippi governor Phil Bryant joined Nissan employees to break ground on a new supplier park in Canton at the end of last month. An existing Nissan vehicle assembly plant is already in Canton and this addition will add more than 800 jobs. Local officials were joined by Dan Bednarzyk, Nissan Vice President of Total Delivered Cost and David Aldana, Nissan Vice President for Manufacturing, who helped with the groundbreaking ceremonies.

“Today, we begin an exciting new chapter in Mississippi as we continue our localization and investment efforts in the United States,” Bednarzyk said. “Today’s groundbreaking supports our efforts to bring more Nissan cars and trucks to our plant in Mississippi and means more Mississippi jobs. Additionally, the supplier park will help make us more globally competitive at our Canton Mississippi plant.”

“For a decade, Nissan has been a loyal corporate partner and has created thousands of jobs for Mississippians,” Gov. Bryant said. “The addition of the new supplier park will bring more manufacturing jobs to Mississippi and serves to strengthen our growing automotive sector. I am grateful to Nissan for demonstrating to the world that ‘Mississippi Works.’ Great things are taking place in our state, and I wish Nissan many more years of growth and success in Canton.”

The Nissan Canton Vehicle Assembly Plant opened in 2003 and employs more than 5,600 people. There has been talk that the next-generation Nissan Murano assembly will be moved here. We are excited to see what other changes take place. Are you happy that Nissan is expanding its plant?

Nissan Celebrates Milestone in Mississippi

Nissan logo

It wasn’t that long ago that close to home, Nissan Motor Company brought auto manufacturing to Canton, creating new jobs for thousands of residents. Only ten years ago in fact. To celebrate the decade of successful business, the company and its employees celebrated with a huge festival for the community at Veterans Memorial Stadium in Jackson this past weekend. The Grammy-award winning band Kool & the Gang even performed at the festival and the day ended in fireworks.

Camille Young, the Nissan community relations manager for Canton shared, “Our employees are the heart and soul of our operation in Canton. We are also deeply grateful to the broader community that has embraced and supported us during our first decade in Mississippi, and we wanted to take this opportunity to celebrate with those who contribute to our success – our employees, their family members, our local suppliers, area businesses and our community partners.”

Nissan Canton has produced over 2 million vehicles since 2003, and has an annual payroll of more than $200 million. At James Ceranti, we are proud to live so close to such a great plant.

Keep up the great work, Nissan Canton!

The Art of Clay Modeling

Ever wonder exactly how full-size clay models are made for car companies?

clay model

We came across this great video from the Nissan Technical Center in Japan for a look at what exactly the process entails. From the designer’s sketches to a full model, the process can take years.

Side-by-side with digital models, the clay models are created by hand, one small piece at a time. Clay is kept in a warming over to keep it soft and the designers work fast before it can harden. The process of scraping away excess, applying plastic overcoats and perfecting the shape can take hundreds of hours for each designer.

Unfortunately after the product is finished, they often get smashed or burned to save space. Sadly, these projects only life short lives and are soon after dismantled. The designers prefer not to watch this process, and we can understand why!

We encourage you to watch this video to better understand the true art of car clay modeling. Check out our inventory page for the latest Nissan cars.

Nissan Uses Advanced Steel for New Model Parts

If you’ve never heard of Advanced High Tensile Strength Steel (AHSS), that’s okay. We’re here to explain it to you. Nissan Motor Co. just announced that it plans to use a whole lot more AHSS in up to 25 percent of the vehicle parts installed in its new production models. To help reduce vehicle weight, this will go into effect in 2017.

Nissan has developed Ultra High Tensile Strength Steel with High Formability-also known as 1.2 GPa- and has installed it in the new Infiniti Q50, which goes on sale in North America in 2013. Prior to the development of 1.2 GPa, high strength steel has been difficult to use for vehicle parts with complex shapes. Nissan continues to be the only auto manufacturer using 1.2 GPa. It provides greater elongation and offers strength and high formability. Now it can be used for complex shaped parts, which have been near impossible in the past.

In addition, employing 1.2 GPa high tensile strength steel leads to fewer materials used per vehicle produced, and existing production lines can be used without a big modification. This results in a reduction in total cost per unit, reduced weight and better fuel economy. This is part of Nissan’s Green Program 2016.

For more information on the latest Nissan news, keep checking back to our blog. For new Nissan vehicle updates, please visit

2013 Altima Awarded ‘Best New Model in Class’ by Kiplinger’s Personal Finance

2013 AltimaThe 2013 Altima has done it again! Since launching in 2012, Nissan’s completely redesigned midsize sedan has received numerous awards and accolades. Recently Altima earned another title to add to its already impressive list as it was awarded ‘Best New Model’ in the $25,000-$30,000 price range by Kiplinger’s Personal Finance.  

Kiplinger has been a trusted source for personal finance and business forecasts for years. Annually, the online source combs through hundreds of vehicles to award the best values in its yearly buyer’s guide. Winner of these awards are ranged by price, performance, safety, roominess, value, and driving impressions.

“The Nissan Altima has coma long way in the 20 years since it was first introduce,” said Al Castignetti, Nissan Division Vice President and General Manager. “We took great strides to completely redesign this vehicle with a number of innovative features that improve upon the driving experience while maintaining its affordability. Being honored by Kiplinger’s Personal Finance validates all of our hard work and highlights our passion for developing innovative yet affordable products.”

Find the stylishly award-winning 2013 Altima now at James Ceranti Nissan. Visit our Greenville, MS dealership for a test drive today! Learn more about Altima and other great Nissan vehicles online at

Versa Dominated Subcompact Sales of 2012

Nissan VersaA spacious interior, large trunk space, excellent fuel economy, and low starting price make the Nissan Versa a great pick for first time car buyers and for those shopping on a budget. With that being said, it comes as no surprise that the Nissan Versa has been announced as the best-selling subcompact car of 2012. This small and surprisingly roomy sedan can be found now at James Ceranti Nissan.

Powered by a 1.6-liter four-cylinder engine producing 109 horsepower, the Nissan Versa achieves an EPA estimated 27 mpg city and 36 mpg highway fuel ratings. Features on the base model include a trip computer, auxiliary power outlet, adjustable steering wheel, power steering, remote trunk release, MP3 player, air conditioning, and a CD player. Options offered on higher trim levels include cruise control, fog lamps, keyless start, a back-up camera, satellite radio, and wireless cell phone hookup. The Versa is able to offer all of this with a starting price lower than other vehicles in its class.

If you are in the market for a small car that is big on space and fuel efficiency, the Nissan Versa is the right choice for you. Come test drive the Versa at our Greenville dealership today to find out why it was the best-selling subcompact car of 2012. View photos and information of the Versa or other great Nissan models online at

2013 Nissan Titan Heading to Dealerships

Nissan has recently announced the suggested U.S. pricing on the all-new 2013 Titan pickup. This powerful, sturdy Titan is offered in King Cab and Crew Cab body styles with a choice of 4×4 and 4×2 drive configurations, two wheelbases and three bed lengths. The 2013 Titan comes standard with a 5.6-liter DOHC Endurance V8 engine delivering 317 horsepower and 385 lb-ft. of torque power.

The 2013 Titan includes several new features, continuing its reputations as a reliable, high-performance pickup.  NissanConnect with Navigation will get drivers anywhere they need to go while keeping passengers entertained with streaming audio, a USB port for iPod and SiriusXM radio powered through the Rockford-Fosgate audio system and 10 incredible speakers.

The full-size Nissan Titan will keep drivers, and passengers, happy. The strong capabilities and spacious cargo room will allow owners to tow just about anything. The several interior features will also keep passengers entertained while on the go. Below indicates the Nissan suggested retail prices for the all-new 2013 Titan.

Manufacturer’s suggested Retail Prices (MSRP):

King Cab

Model/ Wheelbase Price


Titan S King Cab 4×2 SWB $28, 820


Titan SV King Cab 4×2 SWB $31,250
Titan S King Cab 4×4 SWB $31,670
Titan SV King Cab 4×4 SWB $34, 100
Titan PRO-4X King Cab 4×4 SWB $37,040


Crew Cab

Model/Wheelbase Price
Titan S Crew Cab 4×2 SWB $31,370
Titan SV Crew Cab 4×2 SWB $33,450
Titan SV Crew Cab 4×2 LWB $33,900
Titan SL Crew Cab 4×2 SWB $40,040
Titan S Crew Cab 4×4 SWB $34,220
Titan SV Crew Cab 4×2 SWB $36,300
Titan SV Crew Cab 4×4 LWB $36,780
Titan Pro-4X Crew Cab 4×4 SWB $39,240
Titan SL Crew Cab 4×4 SWB $42,740


*NOTE: The 2013 Titan is not available James Ceranti Nissan quite yet, but we are expecting its arrival very soon! Visit us at to stay up to date on the arrival of the 2013 Titan.