Nissan Promotes New Altima with Altimatums Card Game

Have you ever heard of the Altimatums card game? It’s Nissan’s brand new game that you play on the road, with a name inspired by the 2016 Nissan Altima. The unique promotional tool was developed by Nissan and game-makers TBWA\Chiat\Day LA in order to help the Altima appeal more to a younger age demographic — more specifically, millennials. With game mechanics inspired by popular millennial games such as Truth or Dare and Cards Against Humanity, Altimatums is designed to make car rides with your friends more entertaining.

The concept is simple: the game has two separate decks of cards. The driver draws a “destination” card that tells you where to go. Then, the passengers draw an “Altimatum” card that tells them what to do when they reach the destination. Destinations can be things like the busiest road in your neighborhood, a fast food drive-thru, or a nearby park, while Altimatum cards can have commands like “hug a stranger!” or “empty out your purse for everyone in the car to see.”

Physical copies of the Altimatums card game were available on Nissan’s website and handed out at events, but the promotion has ended online. However, you can still get your hands on the game in the form of a free downloadable PDF file available on the website that you can easily print and cut out.