Nissan Takes Top Honors in Compact Pickup Category of Vehicle Satisfaction Survey

2012 Nissan FrontierHow satisfied are you with your new truck? Over 75,000 vehicle owners responded to this question as part of the 16th Annual Vehicle Satisfaction Awards, and the 2012 Nissan Frontier pulled ahead with top honors in the subcompact truck category.

“The 2012 Frontier has earned numerous accolades for its dependability and value since its launch, and today we celebrate the distinguished honor of providing our valued owners with the highest level of overall satisfaction,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America. “This award underscores the strong commitment the company has made in delivering quality and reliability while still offering new levels of innovation, fuel-efficiency, dynamic performance and premium style to all our customers.”

Respondents to the survey, conducted by Autobytel and AutoPacific, rated 48 attributes for importance in the purchase decision and satisfaction after purchase. Vehicles rated were new 2012 model cars and trucks purchased from September through December of 2011, and the survey took place in January and February of 2012.

“The quality of vehicles from all manufacturers has risen to the highest level in history and what delineates a car or truck is owner satisfaction,” said George Peterson, president of AutoPacific. “Consumer purchases are often influenced by objective awards especially when they are based on consumer sentiment. It was our goal to get the input from as many consumers as possible because ultimately, it’s the consumer’s opinion that counts.”

The Nissan Frontier is no stranger to awards this year. Frontier was first in the Texas Auto Writers Association’s 2011 Texas Truck Rodeo mid-size pickup category. The Frontier was also included in Insure.com’s ‘Least Expensive to Insure’ list and Kelly Blue Book’s Best Resale Value Award: Top Ten models.

The 2012 Nissan Frontier is available now at James Ceranti Nissan.

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