One thing we know for certain about automakers is that they know how to turn a profit. Or do they? Despite having just experienced 19 consecutive months of record sales, the Nissan LEAF is still not quite profitable.
That goes to show how far Nissan is willing to go to support clean and efficient driving. Since 2010, the automaker has sold over 64,000 LEAFs in the United States and around 140,000 globally. It’s produced in Japan, the UK, and the US, and has sold more than any other standard passenger electric vehicle in the world.
Finally, Nissan’s efforts are about to pay off—and more than just in terms of money. “We are getting there [to Leaf profitability],”said Carlos Ghosn, CEO of Renault-Nissan. “Are we amortizing and depreciating everything we have spent? No. But if you look at margin of profit – the direct cost of the car and the revenue of the car—we are getting into positive, which is good for this technology.”
Profitability means that Nissan and other automakers will have even more incentives to build and improve electric cars in the future. We look forward to it at James Ceranti Nissan!