Nissan Unveils IMQ Concept Vehicle in Geneva

Nissan IMQ Concept Vehicle | Greenville, MS

This March at the 2019 Geneva Motor Show, Nissan debuted the IMQ concept vehicle. This breathtaking, all-new vehicle features cutting-edge technology and futuristic vehicle design, hinting at the future of crossovers from the automaker.

The IMQ concept is a beauty to behold, featuring, sleek, modern contours and sweeping lines. As an industry leader with its array of advanced crossovers and SUVs, Nissan doesn’t disappoint with the new IMQ. The IMQ features an array of driver-centric Nissan Intelligent Mobility™ technology, including the state-of-the-art Invisible-to-Visible (I2V) technology, which combines real-world information gathered by the vehicle with other virtual information to make the driving experience as cool and confidence-inspiring as possible. In addition, the IMQ features a cutting-edge version of Nissan’s ProPILOT driver-assistance system, offering jaw-dropping autonomous driving capability. Pertinent driver information is displayed on two advanced interfaces, offering clear information on the electric drive system, navigation, and more.

Backing up the IMQ’s style and smarts is the next-generation of Nissan’s e-Power, a purely electric motor drive system. The system’s power is harnessed by IMQ’s all-wheel-drive system, which supplies refined power to each wheel, finely controlling each one. With such a drivetrain, the IMQ offers exceptional driving dynamics, instant acceleration, and stability in low-traction road situations. With the unveiling of the IMQ, we can’t wait for the next generation of Nissan crossovers and SUVs.

While the Nissan IMQ is a concept vehicle and not headed to production, we can’t wait to see some of its new design elements in cars on the James Ceranti Nissan lot in the near future.

The Dangers Of Delayed Oil Changes

Wouldn’t it be nice if you never had to do any maintenance on your car? Unfortunately, the complex moving parts in your car do require regular attention. One of the most frequent maintenance requirements is an oil change. While you might be tempted to delay your oil changes, it will cause bigger problems down the road if you do.

Oil is essentially the blood of your vehicle’s engine. Its purpose is to keep everything running smoothly and prevent the buildup of dirt and other particles by carrying it out of the engine. Over time, the oil will begin to break down due to the collected dirt and high temperatures under the hood, which is called thermal breakdown. When this happens, the oil can thicken and turn into sludge.

The sludge blocks the flow of oil in the engine, and essential parts like the crankshafts, camshafts, and valves will begin to wear down because the oil usually keeps the moving parts from rubbing against each other. Without the necessary lubrication, your engine can suffer major damage and ultimately need a partial rebuild or total replacement.

If you skipped an oil change, you can go to any mechanic and have your engine tested to see if there’s any impending damages or repairs needed.

Changing your oil periodically is an inexpensive way to maintain your car for the long run. If you need an oil change or would like to diagnose your engine, contact us at James Ceranti Nissan and we’ll be glad to take care of you.

Nissan and the Tennessee Titans Support the Wounded Warrior Project

Wounded Warrior Project

Football players are often admired for their skill and talent. Now, there is an even more powerful reason to admire them: their charitable nature.

According to a press release from Nissan, the Tennessee Titans have teamed up with Nissan to support the Wounded Warrior Project.

The professional team recently donated $25,000 to the Project, which is a nonprofit initiative to help veterans that have been wounded in combat.

Nissan, meanwhile, has served as the official automotive partner for the Project, helping the organization in several other dimensions.

“It’s Nissan’s way of honoring the service of those who sacrifice so much for all of us, including their devoted family members,” said Fred Diaz, senior vice president of Nissan sales & marketing and operations for Nissan North America, Inc.

Nissan is also the official partner of the Tennessee Titans. As per the agreement, the Titans stadium will be named after the automotive brand.

Together, these two titanic groups are giving back to veterans in a big way!

Nissan’s Old Batteries Used for Energy Storage

Nissan’s Old Batteries

As the saying goes, out with the old and in with the new. That saying applies to just about everything, including old car batteries, but that doesn’t mean the batteries are useless. Automakers are finding new ways to use old, worn out batteries. Nissan’s old batteries, for example, still have great storage capacity – 80% – even though they can’t be used for transportation.

Nissan announced a partnership with Green Charge Networks, an energy storage provider. Through the partnership, Nissan would sell systems built around old Nissan Leaf batteries to businesses.

“This partnership is ultimately about power efficiency: reducing our carbon footprint, stress on the grid and energy,” said Vic Shao, Green Charge’s chief executive.

The Nissan-Green Charge Network partnership aims to install the first system at a Nissan facility later this summer. The first system will involve four batteries and will come into play when electricity demand peaks.

Currently there are 80,000 Nissan Leafs on the road in the United States alone. Worldwide, there are an estimated 180,000. That makes the Leaf the bestselling electric vehicle worldwide.

Offering batteries with intelligent systems management will help smooth fluctuations in solar output at a price lower than what’s currently available.

We here at James Ceranti Nissan think that using old Nissan batteries for energy storage is putting them to great use!

Nissan Uses Video to Break Down the Design Philosophy of FWD Nissan GT-R LM Nismo

A video from Nismo University explains Nissan’s bold decision to make the Le Mans racer front-wheel drive. We learn very quickly that while it wasn’t a decision the design team took lightly, they had very good reasons to give it a go.

In the video, Ben Bowlby, technical director for the FWD Nissan GT-R LM Nismo, first explains that race cars are traditionally rear-wheel drive for reasons of “traction and packaging.” On the other hand, he tells us that, contrary to popular practice, putting the power up front has its advantages.

First of all, front-wheel drive means putting the engine up front. This creates a longer so-called “bonnet,” which maximizes down-force, making air resistance much less a factor.

“But what about understeer?” you ask. Yes, the Nissan racing team concedes that understeer is indeed an issue. The trade-off is that in slippery conditions, the racer is less likely to spin.

Making a front-wheel drive car also makes the LM Nismo very much like road cars. As Jann Mardenborough, Nissan race car driver says, this has everything to do with efficiency. Efficiency is extremely important in a race like Le Mans.

Nissan LEAF Only Plug-In on List of IHS Automotive Loyalty Awards

IHS Automotive Loyalty Awards

The LEAF is among the ranks of the best by earning an IHS Automotive Loyalty Award.

Since its debut, the Nissan LEAF has captured the hearts of customers and the acclaim of critics. The award-winning electric vehicle was most recently named the best Non-Luxury Traditional Compact Car on the annual list of IHS Automotive Loyalty Awards.

The LEAF flew solo as the only plug-in vehicle to receive an IHS Loyalty Award.

“Since entering the market in 2010, the Nissan LEAF has steadily gained supporters throughout the U.S.,” said Toby Perry, Nissan LEAF director of marketing. “While the majority of original buyers were electric vehicle enthusiasts, we’re now seeing more and more ‘regular’ car buyers fall in love with LEAF because of its many financial benefits, fun-to-drive nature and roomy interior. Our LEAF fans are some of the most loyal customers in the world, and we’re thrilled to see that validated with this IHS award.”

As proof of the LEAF’s popularity among EV owners, the vehicle became the first electric plug-in to surpass 30,000 sales in a single year.

With its efficiency, distinctive styling, spacious interior, and affordable price, it’s easy to see why so many LEAF owners in search of a new vehicle have chosen to purchase or lease another LEAF.

Contact us here at James Ceranti Nissan for more information on the vehicle that keeps owners coming back.

The 2014 Nissan Frontier is Still Going Strong

2014 Nissan Frontier

In today’s compact pickup segment, the 2014 Nissan Frontier is a solid choice.  Nissan is not interested in pandering to fads with this truck.  In fact, its body style hasn’t changed in almost fifteen years.  Clearly, the automaker has sought to create a tradition of ruggedness and reliability with the Frontier.

As any viable truck should, the 2014 Nissan Frontier has got lots of power. It achieves 261 hp with a V-6 4.0L engine and 281 pound-feet of torque.  This allows it to tow up to 6,500 lbs and haul 1,500 lbs.

There’s an off-road trim package that takes the Frontier to another level. The Pro-4X gives the Nissan more rugged tires.  It’s got improved shocks and skid plates.  And if you pick up the manual version, it’s got this really cool feature where you can start the truck without holding down the clutch.

Remember, the Frontier is a compact truck. It’s not bulky.  It can be more easily manipulated in tight driving situations.  Combine its nimbleness with its power and you’ve got an appealing truck that’s hard to ignore.  So visit James Ceranti Nissan to check out the Frontier and other great Nissan models!

Self-Driving Cars and Accidents: Who’s at Fault?

car accident

Everywhere we turn, we see the development of technologies which are bringing us closer and closer to a world of self-driving cars. Most automakers and experts agree that by 2020, we’ll see some form of fully autonomous cars on our roads – but there are a number of legal and insurance related questions to sort out before we’ll be able to purchase a car that drives itself.

The vast majority of accidents are caused by human error, according to the National Highway Traffic Safety Administration, so it’s widely acknowledged that self-driving cars would eliminate almost all traffic accidents. However, while we can eliminate human error and drastically reduce the number of accidents, we can’t eliminate accidents altogether.

When a driverless car can’t avoid a crash, the question of who, or what, is at fault, becomes a complex legal issue. Bloomberg Businessweek points out that the RAND study predicts an increased liability for auto manufacturers, and a decrease in personal liability. The result? A decline in insurance company revenue.

Though that kind of shift would certainly effect our economy, drivers are giddy at the prospect of saving serious money with their insurance companies. A carinsurance.com study found that 90 percent of drivers would consider switching to a self-driving car in exchange for a lower cost of car insurance.

Let us know in the comments: would you buy a self-driving car in exchange for lower insurance rates?

Here at James Ceranti Nissan, we can’t yet offer a self-driving car, but we can show you our lineup of safe, technology-packed cars. Stop by today!

Nissan’s partnership with the UEFA Champions League Brings More Fun to Fans

Nissan has kicked off a new and exciting partnership with the Union of European Football Associations Champions League. The automaker launched their Engineers of Excitement Program, which strives to enhance the fan experience at the 2014 UEFA Super Cup on August 12. Real Madrid trampled over Sevilla, 2-0, for the record.

As part of Nissan’s sponsorship, the automaker has recruited Barcelona central midfielder and three-time UEFA Champions League winner Andrés Iniesta, as well as central defender and Paris Saint-Germain captain Thiago Silva as spokesmen. To-date, they’ve made a brief appearance in a new teaser ad (shown below) that promotes Nissan’s partnership with the UEFA Champions League. You can expect to see more commercials headed our way in the future.

“The UEFA Super Cup represents Nissan’s first official UEFA partnership experience, and we’re very excited to be involved with this prestigious match,” said Bastien Schupp, the vice president of marketing for Nissan Europe in a recent release. “Innovation that Excites is what Nissan stands for, and our partnership with UEFA will see a collaborative effort which will push the boundaries to create real innovation and continued excitement for fans across the globe.”

As an effort in their Engineers of Excitement program, Nissan provided 600 free tickets for local youth sports groups; provided one family with an opportunity to watch Real Madrid CF and Sevilla FC take part in their on-pitch training sessions; and helped transport the UEFA Champions League, UEFA Europa League and UEFA Super Cup trophies around Wales for an opportunity for fans to see the trophies in-person.

Here at James Ceranti Nissan, we’re excited to see what this sponsorship will bring in the months to come!

Mississippi Attractions to Get Your Summer Started Right

Summer is the perfect time to pack up your Nissan and hit the road. However, hitting the road doesn’t necessarily mean driving for hours on end. There are some awesome family adventures waiting for you right in your own backyard. This list of Mississippi attractions will make your summer memorable!

1)      Vicksburg National Military Park: Learn all about the Civil War all while having a great family adventure. This park has great outdoor exhibits to keep everyone entertained.

2)      Mississippi Petrified Forest: Take a walk through time in this enchanting forest. Visitors can walk on the nature trail, camp and even visit the on-site museum.

3)      Jackson Zoo: Get up close and personal with over 100 species of animals. The Jackson Zoo is a perfect day trip for the entire family.

4)      Birthplace of Elvis Presley: Take a tour of young Elvis Presley’s home, visit a museum and even a gift shop.

5)      Natchez National Historical Park: Learn all about the history of the Natchez, a social center of the south.

The perfect summer day trip is dependent on the perfect vehicle to get your family there. Make sure you stop by James Ceranti Nissan and take a look at our show room before you head out.