Nissan has kicked off a new and exciting partnership with the Union of European Football Associations Champions League. The automaker launched their Engineers of Excitement Program, which strives to enhance the fan experience at the 2014 UEFA Super Cup on August 12. Real Madrid trampled over Sevilla, 2-0, for the record.
As part of Nissan’s sponsorship, the automaker has recruited Barcelona central midfielder and three-time UEFA Champions League winner Andrés Iniesta, as well as central defender and Paris Saint-Germain captain Thiago Silva as spokesmen. To-date, they’ve made a brief appearance in a new teaser ad (shown below) that promotes Nissan’s partnership with the UEFA Champions League. You can expect to see more commercials headed our way in the future.
“The UEFA Super Cup represents Nissan’s first official UEFA partnership experience, and we’re very excited to be involved with this prestigious match,” said Bastien Schupp, the vice president of marketing for Nissan Europe in a recent release. “Innovation that Excites is what Nissan stands for, and our partnership with UEFA will see a collaborative effort which will push the boundaries to create real innovation and continued excitement for fans across the globe.”
As an effort in their Engineers of Excitement program, Nissan provided 600 free tickets for local youth sports groups; provided one family with an opportunity to watch Real Madrid CF and Sevilla FC take part in their on-pitch training sessions; and helped transport the UEFA Champions League, UEFA Europa League and UEFA Super Cup trophies around Wales for an opportunity for fans to see the trophies in-person.
Here at James Ceranti Nissan, we’re excited to see what this sponsorship will bring in the months to come!